Your logo's job is to represent the overall brand. 
This is a big responsibility. It is the symbol that carries the meaning behind the brand. 
However, that doesn't mean it needs to literally show the product (in fact, it's usually better if it doesn't).

Is it time to Rest or Revive your brand?

Accounts4U sponsors the Hey 2026! Planners in aid of the Samaritans

Industrial Packaging sponsors the Hey 2026! Planners in aid of the Samaritans

Philip Sharpe Photography sponsors the Hey 2026! Planners in aid of the Samaritans

Liz McDonald Bookkeeping sponsors the Hey 2026! Planners in aid of the Samaritans

Pilgrim’s Europe sponsors the Hey 2026! Planners in aid of the Samaritans

Clare Elizabeth Crèche sponsors the Hey 2026! Planners

Debbie Sudding of The Ultrasound Suite sponsors the Hey 2026! Planners in aid of the Samaritans

Glenhaven Foods in Arklow sponsors the Hey 2026! Planners in aid of the Samaritans

Illiya Vjestica of The Presentation Designer sponsors the Hey 2026! Planners in aid of the Samaritans

Farzana Maudarbaccus of Farzana Consulting sponsors the Hey 2026! Planners

Eileen Ireland of Re:GDPR sponsors the Hey 2026! Planners

Brand Clarity for small business isn’t a race: a strong brand strategy aligns brand values with your message and target audience.

Do you know where you’re driving to (your audience, your offer, your purpose)?

Debbie Sudding of The Ultrasound Suite sponsors the Hey 2025! Planners in aid of the Samaritans

Jean Evans of Ignite Business Referral Network sponsors the Hey 2025! Planners in aid of the Samaritans

Chris Do of The Futur sponsors the Hey 2025! Planners

Launch of Hey 2025! Planners in aid of the Samaritans in Fishers of Newtownmountkennedy with Stephen Browne of Glenhaven Foods in Arklow

My logo means a lot to me personally.
Sidenote: it took a long time to design an identity for myself – I’m a tough client to work with!