Bloggery
Notes for a clearer brand.
Brand strategy, personal branding, logo design, and small business life from Mary Fleming Design.
Personal brand or Influencer?
Your personal brand can enhance your business brand and both brands can enrich one another.
Qualities of a good logo
Your logo's job is to represent the overall brand.
This is a big responsibility. It is the symbol that carries the meaning behind the brand.
However, that doesn't mean it needs to literally show the product (in fact, it's usually better if it doesn't).
Farzana Maudarbaccus of Farzana Consulting sponsors the Hey 2026! Planners
Farzana Maudarbaccus of Farzana Consulting sponsors the Hey 2026! Planners
Eileen Ireland of ReGDPR sponsors the Hey 2026! Planners
Eileen Ireland of Re:GDPR sponsors the Hey 2026! Planners
How can you build a memorable brand?
Brand Clarity for small business isn’t a race: a strong brand strategy aligns brand values with your message and target audience.
Branding is the vehicle, but who’s driving?
Do you know where you’re driving to (your audience, your offer, your purpose)?
Chris Do of The Futur sponsors the Hey 2025! Planners
Chris Do of The Futur sponsors the Hey 2025! Planners
Glenhaven Foods sponsor the Hey 2025! Planners
Launch of Hey 2025! Planners in aid of the Samaritans in Fishers of Newtownmountkennedy with Stephen Browne of Glenhaven Foods in Arklow
The ‘worst’ client… rebranding myself!
My logo means a lot to me personally.
Sidenote: it took a long time to design an identity for myself – I’m a tough client to work with!
Networking: have fun & build your brand
It's true, networking can have a bit of a bad name from being tarred with the men-in-suits style of high-powered wheeling dealing. Meetings before breakfast, the pressure for referrals, the same pitches week in, week out...
How to assess your current branding
A very useful exercise to assess the consistency across the various branding elements in your business.
Tool or thief?
Tool or Thief? by Mary Fleming Design
We never have the full picture. So comparing ourselves to others simply doesn't make sense. This is true for our branding journeys as well.
The power of sharing your goals
Goals by Mary Fleming Design
Having an accountability buddy can help us get things done and you can also help them achieve their goals, win-win!
Which ingredients for a brand?
Brand cake by Mary Fleming Design
It is easy to think that creating a logo is all you need to do to build a brand.
Network Ireland Awards Night
Shout-out to the wonderful Network Ireland, a non-profit, voluntary organisation, with over 1,000 members and seventeen branches around Ireland.
Branding vs. Marketing
The Guinness brand and its marketing mix. These two terms are often used interchangeably so it’s no wonder people are confused about the distinction.
The Power of Stupid
"That’s a stupid question!" Ouch!! 😬
The obvious is often not so obvious. By having the courage to ask "stupid questions" we can make progress, improve processes and it's where insights can come from. This is how design thinking works.
Like something you hate!
We are being fed more and more of what we ‘like’. Algorithms work towards keeping you on social media platforms as long as possible by feeding you even more of the content that you’ve already demonstrated that you like!
The ‘Useless Object’ Story: $250 becomes $8,000
In the Significant Object Project
experiment, the full spend was $250. Nothing was done to improve or change any of these items and yet they somehow reached $8,000 in sales!