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Notes for a clearer brand.
Brand strategy, personal branding, logo design, and small business life from Mary Fleming Design.
Personal brand or Influencer?
Your personal brand can enhance your business brand and both brands can enrich one another.
Qualities of a good logo
Your logo's job is to represent the overall brand.
This is a big responsibility. It is the symbol that carries the meaning behind the brand.
However, that doesn't mean it needs to literally show the product (in fact, it's usually better if it doesn't).
How can you build a memorable brand?
Brand Clarity for small business isn’t a race: a strong brand strategy aligns brand values with your message and target audience.