BioMarin Manufacturing Shanbally
Transforming Lives through Genetic Discovery
Introduction to BioMarin
Over two decades ago when BioMarin first opened its doors, the company focused on helping people with rare diseases, which mostly affected children and were often ignored.
BioMarin has pursued bold science while respecting, educating, and connecting with patients. Their discoveries have led to countless breakthroughs, best-in-class treatments and many ‘firsts’ in the category.
The organisation strives to make an even greater impact to a broader range of genetic disorders.
The Brief for the BioMarin Shanbally Manufacturing Identity
BioMarin employs over 3,000 people worldwide. The organisation is large and works across many cultures and nationalities.
I was approached by BioMarin Cork to create a stand-alone identity for the Manufacturing Division.
This new identity would be a rallying point for the large group of manufacturing staff and generate a sense of ownership over their vital role in the organisation.
Through workshops with employees at all levels, we identified the key values of the Manufacturing Division staff. This was a highly collaborative project throughout, with all voices heard and having input.
Timeline
The timeline for this project was eight months, with regular meetings and feedback loops. The new identity evolved through these meetings and input from all the stakeholders.
The Development of the New Identity
The new identity needed to stand alone and yet feel closely connected to the BioMarin parent.
I brought the umbrella brand colour palette across and combined it with the clean, airy, corporate – yet friendly – personality to create a new design.
It was very important to the stakeholders that their shared values be part of the logo design, so I designed several versions of the identity — with options containing all five values and secondary versions for use at small sizes, without the values.
Gráinne O’Leary was the Project Lead on the new identity and it was a pleasure to work with her and her team.
