KellyMarie Jewellery Design re-brand

KellyMarie is a jewellery designer living and working on The Dingle Peninsula. Her beautiful work is inspired by the Wild Atlantic Way coastline and our rich Celtic history. Sustainability and building good relationships with customers are key values.

All pieces are designed and handmade by KellyMarie in her studio. The new branding extends to all packaging, shop signage, and promotional materials. KellyMarie has reported a tremendous lift in both online sales and in her shop in Dingle since the new branding was completed.

Introduction

KellyMarie Jewellery Design’s brand identity needed to reflect the intricate beauty of the handcrafted pieces, inspired by the Dingle Peninsula and Celtic history. The goal was to convey the brand's commitment to sustainability and strong customer relationships.

Challenges

• Communicating the unique inspiration that KellyMarie draws from the Wild Atlantic Way and rich Celtic heritage through the brand identity.

• Aligning the brand image with the sustainable ethos and KellyMarie’s personal touch with customers.

• Elevating the customer experience through enhanced packaging, shop signage, and promotional materials.

Strategy

The branding strategy encompassed:

Research

Initial research focused on identifying the elements that resonate with the target market - sustainability, heritage, and authenticity. I also studied the visual elements associated with the Dingle landscape.

Brand Messaging

The messaging weaves together the story of the landscape, the craftsmanship, and the legacy of Celtic design. The language used aims to be as personal and crafted as the jewellery itself and the customer experience provided by KellyMarie.

Visual Identity

Drawing from the natural beauty of the coastline and Celtic motifs, the new logo and visual elements are designed to be timeless yet contemporary. Sea tones and textures were selected to echo the natural materials used in the jewellery.

Customer Experience

The branding was applied to all customer touchpoints, including eco-friendly packaging that reflects the brand’s sustainable values and shop signage that invites customers into the artisanal world of KellyMarie.

Results

Since the rebranding, KellyMarie has been very happy with the significant increase in online sales and in-person visits to the Dingle shop. The enhanced brand identity has resonated with customers, as evidenced by positive feedback and repeat purchases.

Conclusion

The rebranding of KellyMarie Jewellery Design increased sales and also strengthened the bond with the customer base. Showcasing the power of design to embody and communicate a brand's heart and soul!