Siobhán Daly Designs is an independent jewellery label creating handcrafted pieces that reflect bold femininity and timeless elegance. Designed and made in Ireland, her work celebrates slow fashion values – combining high-impact aesthetics with considered materials and sustainable practices.
Our focus was on evolving the brand identity to better communicate both the craft and care behind the work, and the elevated visual appeal that makes each piece stand out.
A central insight in the brand strategy was that Siobhán’s clients are not just buying jewellery – they’re buying into a story of mindful making, authenticity, and personal expression. The refreshed brand brings this story to life without losing visual elegance or professionalism.
From biodegradable packaging choices to a slower, more thoughtful production rhythm, the brand visuals now better support Siobhán’s approach to ethical luxury. We created a logo system that adapts across contexts – from Instagram highlights to event signage – all while maintaining a cohesive, recognisable look.
Key Themes
- Handcrafted Irish luxury
- Sustainability with style
- Bold femininity
- Strong personal presence
- Elegance with edge
Scope of Work
The project included a refined logo suite, updated typography, colour palette and versatile brand assets for digital and print. We designed with flexibility in mind – allowing Siobhán to use her branding confidently across packaging, events, social media, and her Shopify site.
Outcome
The new brand identity is understated yet striking – giving Siobhán’s designs space to shine while subtly reinforcing her values around sustainability, quality, and individuality.
