Karin Karlsson Dental Practice
The Brand
Karin Karlsson Dental Practice
The Brand
Fear and apprehension are cited as the main emotions associated with dentistry.
Dr Karin Karlsson's business mission is to break this association – and instead build a reputation for comfort, enjoyment and ease.
- Patient-centred always
- Luxury over cost
- Comfort over trends
- Expert-led – key person of influence
- Cutting-edge technology – early adopter and creator
This Elevate branding project focused on building a distinctive identity for Karin’s clinic that felt personal, design-led, and clinically credible. The visual language needed to reflect the precision of dental science, while introducing warmth, calm and softness into the tone of voice and aesthetic.
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Karin Karlsson brand logo - stacked version
Karin Karlsson brand applied to marketing materials
Karin Karlsson brand logo - primary version
Karin Karlsson brand identity - mood board
Karin Karlsson brand colour palette
Karin Karlsson brand applied to new product range