Coopero Recruitment Partners
Founded by Patrick Neville
The Brief
The recruitment market is heavily crowded so differentiating the new Coopero brand was vital for success. Patrick came to me with the name already decided upon - its origins are Latin and it means to cooperate. It aligns well with the core business concept, which is to work alongside clients to ensure they have the optimum staffing solution for their needs.
Initial development of the Coopero brand:
With Patrick, I explored the brand positioning for Coopero and we identified the most suitable market niche. The ideal clients for Coopero are the larger corporates such as hospitality, food production and healthcare. These industries are prone to high staff turnover and the job of recruiting can be very onerous and time-consuming for the HR departments. Finding reliable staff is an extra challenge. It’s not unusual to attract candidates who leave soon after training has ended. This leaves the employer frustratingly back at square one, and significantly out-of-pocket.
Coopero brand design by Mary Fleming Design
Coopero brand by Mary Fleming Design - stationery suite
Coopero brand by Mary Fleming Design - concepts
Coopero brand by Mary Fleming Design - website
Coopero brand by Mary Fleming Design - stationery suite
Coopero brand by Mary Fleming Design - stationery suite
WHAT CLIENTS ARE SAYING
From Patrick
“Mary Fleming Design created and managed our company brand identity from concept to completion.
Mary consulted with us and produced multiple mock-ups and engaged our company in the design process, displaying patience, professionalism, and creative flair. We were very impressed with the personalised service, speedy turn-around and artistic results.
1 would highly recommend Mary Fleming.”
PATRICK NEVILLE
Coopero