Inspire Action Success
Fiona Brennan, Business Success Coach
Inspire Action Success – Case Study
Introduction
Inspire Action Success is the brainchild of Fiona M Brennan, Business Success and Personal Growth Coach, who specialises in Mindset and Operational Efficiencies for business leaders. Fiona is also a professional speaker.
Read more here →The Challenges
- Mismatched branding elements that didn’t convey expertise.
- Difficulty with articulating the value proposition clearly.
- Low brand recognition.
- A large perceptual gap in the audience between the presentation of the brand and the high quality of the services.
Strategy
- Differentiate Inspire Action Success from other business coaches.
- Create a cohesive visual and messaging strategy that reflects the brand’s unique coaching approach.
Research
We conducted market research to understand the competitive landscape and identify gaps in the market.
Brand Messaging
Brand messaging emphasises Fiona’s inspiring mission:
“help clients discover their full potential, see their limitless power and feel the real joy of entrepreneurship by living authentically to their definition of success.”
The tone is warm, uplifting and inspiring, reflecting Fiona’s huge passion for people and for getting things accomplished.
Brand Identity
- Professional logo design: I created a clear and professional logo with a symbol that represents the power of the sea for change.
- Consistent visual identity: I then built out a consistent brand identity that includes logo variations and file types, supporting brand assets, complementary colour scheme, and clean typography.
- Enhanced marketing materials toolkit: I designed professional presentation decks, business cards, display banners, brochures and social media templates.
Transformation
Before: the brand materials looked unprofessional, hindering the business’s ability to secure speaking and coaching engagements.
After: the new branding and marketing materials have resulted in a 60% increase in speaking engagements and a significant increase in bookings for coaching.
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From Fiona
“I cannot recommend Mary highly enough.
Mary is a design genius who sees beyond words to capture the true essence of you, your business, and your branding message.
Her "clearing the fog" tagline is spot-on. After years of brand confusion despite marketing efforts, Mary understood me completely and translated that into colours, words, imagery, and most of all, confidence! I love my branding now.
Mary exceeds expectations with her service, helping implement your new image across all business elements, from business cards to web pages and presentations -elevating everything to a new level. Her presentation imagery has taken my speaking to a whole other level.
Mary, thank you for being in my world.”
FIONA M BRENNAN Business Success and Personal Growth Coach
Inspire Action Success