Bloggery
Tool or thief?
Tool or Thief? by Mary Fleming Design
We never have the full picture. So comparing ourselves to others simply doesn't make sense. This is true for our branding journeys as well.
The power of sharing your goals
Goals by Mary Fleming Design
Having an accountability buddy can help us get things done and you can also help them achieve their goals, win-win!
Which ingredients for a brand?
Brand cake by Mary Fleming Design
It is easy to think that creating a logo is all you need to do to build a brand.
Network Ireland Awards Night
Shout-out to the wonderful Network Ireland, a non-profit, voluntary organisation, with over 1,000 members and seventeen branches around Ireland.
Branding vs. Marketing
The Guinness brand and its marketing mix. These two terms are often used interchangeably so it’s no wonder people are confused about the distinction.
The Power of Stupid
"That’s a stupid question!" Ouch!! 😬
The obvious is often not so obvious. By having the courage to ask "stupid questions" we can make progress, improve processes and it's where insights can come from. This is how design thinking works.
Like something you hate!
We are being fed more and more of what we ‘like’. Algorithms work towards keeping you on social media platforms as long as possible by feeding you even more of the content that you’ve already demonstrated that you like!
The ‘Useless Object’ Story: $250 becomes $8,000
In the Significant Object Project
experiment, the full spend was $250. Nothing was done to improve or change any of these items and yet they somehow reached $8,000 in sales!
Another Leaving Cert, and next?
What is your most vivid memory of the Leaving Cert? Thankfully, it's not as monumentally important as we believed. My GP told me she didn’t even do the Leaving Cert - I don’t know how she escaped!
Business creates customers…
The Happy Pear in Co Wicklow made their location very inviting, even during Covid, through the use of bright colours, friendly staff, and a consistent brand feeling between the physical location and the product range.
Launch of Ignite with Jean Evans
Welcome to the newest, freshest networking kid on the block!
Jean Evans – Networking Architect - launching her brand new business referral network, Ignite Business Network today. Jean is a lot of things but I like to think of her as the big ‘networking nerd’!
You have one wild and precious life (and one personal brand!)
You have one wild and precious life (and one personal brand!)
Patterns in Nature, Power and Peace
“Patterns connect us from the inside out”, Maggie Macnab
